About Me

I’m Shawna.

the marketing pro and lead creative behind SLC

Way back when the question was posed during high school, I knew that I wanted to study marcom in college. I graduated in 2012 with a double major in Communications and Spanish from Clark University and later received my Masters in Professional Communication in 2013. Being both a creative and analytical person, working in marketing has been the perfect fit for me and I haven’t looked back.

As someone who generally likes doing all the things, I found that I would rather embrace being a marketing generalist than force myself into one segment of marketing. After 10+ years in the field, working for both large 40+ person departments and small 1-3 person teams, I truly believe that being a generalist has given me a big advantage. It has taught me to be self-sufficient, resourceful, and has ultimately grown my knowledge base.

My aim is to assist small and medium sized businesses with marketing and design projects that they either don’t have the time for, or the resources to dedicate towards hiring a full-time person. Good design and marketing strategy has the power to impact every part of an organization, and partnering with the right person can make all the difference.

Feel free to take a look around my site and my portfolio. If you have any questions, or would like to take the next step forward, I’d love to hear from you.

Thank you for taking the time to read and for considering working with me!

Get to know me, personally

MUSIC

I adore going to live shows and occasionally DJay. I’m a huge EDM fan and my favorite genres include house, drum & bass, and synthwave.

TRAVEL

As an avid traveler, I’ve been to over 30 countries. My itinerary generally revolves around food, art, and immersing myself in the culture wherever I am.

DESIGN

Designing serves as one of my many creative outlets. I have my own Etsy shop where I sell apparel and also have enjoyed the occasional interior design project.

FAMILY

I’m a true New Englander at heart and live north of Boston with my partner Ian and our cat Taz, or as we call him Zito or Zeeeeee!

  • "I would recommend Shawna a million times over! She has the best attitude, is extremely kind, ready to do anything, and is always looking to innovate. Any organization would be beyond lucky to have her on their team!"

    Elizabeth C., Expel

  • "Shawna looks at her projects like a Rubik's cube, turning it every which way to find the right solution and cover all the details...and on top of all that, she's pretty cool and fun to work with."

    Tracey S., Expel

  • "Shawna is an expert in design, organization, and creative project management. Her work was essential to the success of our programs."

    Jannette K., School Year Abroad (SYA)

  • "Working with Shawna to bring our vision to life was effortless. She understood our vision immediately."

    James H., Big River Conspiracy